Bob Falter, CRS, GRI - Exit Real Estate Executives | 508-612-1649 | BobFalter@gmail.com


Posted by Bob Falter, CRS, GRI on 7/12/2017

You've officially added your home to the real estate market; now, you just need to generate interest among family members, friends and others who may consider purchasing your house. Fortunately, there are many great ways to share an online home listing with others, including: 1. Facebook As soon as your home listing becomes available online, feel free to share it via Facebook, a leading social network among men and women of all ages. Sharing a link to your home listing via Facebook enables you to provide information about your residence to friends and family members instantly. Plus, Facebook enables your friends and family members to share your post with others, further increasing your reach. Don't be afraid to include high-resolution photos with your Facebook posts, too. This will improve your chances that your Facebook posts will be noticed, and ultimately, could help you garner attention from prospective homebuyers. Also, each Facebook post should consist of one to two sentences. Ensure that each Facebook post is easy to understand and encourages readers to click on the link to view your home listing, and you may find that a large variety of homebuyers could become interested in your residence. 2. Twitter With only 140 characters at your disposal, sharing information about your house via Twitter may seem nearly impossible. However, those who understand what it takes to put together a great tweet could generate significant interest in their homes by using this social media platform. Typically, a great Twitter post should include a brief description that explains your home is now available. You also may want to highlight one feature of your home (like the style of your house, where it is located or the number of bedrooms it offers) and include a call to action that encourages readers to click on the link to view your home listing. Like a Facebook post, you will want to incorporate a high-resolution image into your tweet as well. Remember, a picture is worth a thousand words, and a first-rate picture of your home's exterior may encourage dozens of interested homebuyers to evaluate your home listing. 3. Email Have friends and family members who shy away from social media? No worries, as you can send them a link to your online home listing any time you choose. If you send an email to a friend or family member, be sure to include a clear, concise subject line. This will allow you to minimize the risk that your message could wind up in a recipient's junk email folder. Furthermore, be sure to include your real estate agent's contact information in your email. Because if a homebuyer knows how to reach your real estate agent, he or she can contact this real estate professional to set up a home showing immediately. An online home listing increases your house's visibility. And if you share your online home listing with others, you may be able to increase interest in your home accelerate the home selling process.





Posted by Bob Falter, CRS, GRI on 11/30/2016

If you're in the process of preparing your home for sale, nothing can replace the marketing benefits of making it look its absolute best!

Successful home staging is all about effectively appealing to all the senses -- especially sight, smell, and sound. When prospective buyers are touring a home, they're essentially looking for two things: aspects that are appealing to them and areas of concern. To a large degree, their impressions will be based on emotional reactions and subconscious impressions. For example, if there's anything about your home that reminds them of fond childhood memories, then that will definitely work in your favor.

In some cases, the right kind of music playing in the background can have a positive effect on first impressions. Fragrances, such as cinnamon, lavender, citrus, baking bread, or coffee brewing can also help create an appealing ambiance. On the other hand, the presence of pet odors, stains, fur, or cat litter boxes can send a very negative message to prospective home buyers -- especially if they don't own pets or have allergies. By the way, one other item that can be an enormous turn off to people is seeing mouse traps anywhere in the house. (A worst case scenario, of course, is a visible mouse trap that has recently been sprung! That could easily be a deal breaker!)

Home Staging 101

It can be challenging to consistently keep your house in tip top condition while you're still living in it, but, considering all that's at stake, it's worth the extra effort. In addition to impeccable cleanliness, other priorities for staging a home include fresh coats of paint where needed (preferably a neutral color), attractive landscaping, up-to-date appliances, and furniture that's in good condition. If you're at all unsure whether a room looks cluttered, dated, or poorly decorated, your real estate agent can provide helpful suggestions and feedback. An experienced real estate agent can spot potential problem areas in seconds and offer valuable advice about improving the marketability of your home. After having observed hundreds of buyer reactions to everything from cluttered rooms and mismatched furniture to peeling wall paint and water stains on ceilings, they can advise you on what needs to be fixed, spruced up, replaced, or rearranged.

Curb appeal -- or lack, thereof -- is literally the first impression your home will make on prospective buyers. If you can give your lawn a manicured look, eliminate signs of peeling paint, repair cracks in walkways and driveways, and remove grime from windows, concrete surfaces, and siding, then you'll stand a good chance of making a positive first impression on home buyers. Although home staging does not have to be an expensive undertaking, it can help you get top dollar for your property and minimize the time it remains on the market.





Posted by Bob Falter, CRS, GRI on 11/9/2016

Preparing to add your home to the real estate market? You'll need to price it accordingly to generate significant interest in your residence and accelerate the sales process. Finding the right price for your house, however, might make you feel like you're walking a tightrope. Of course, you'll want to maximize the value of your home. But at the same time, you'll want to ensure that you can avoid the dangers of asking too much or too little for your residence as well. So what does it take to price your residence effectively? Here are three factors you need to consider:

  1. Competition
Take a look at the prices of similar homes in your area that are currently listed on the real estate market. By doing so, you will be better equipped to determine the right price for your home. Active listings are accessible here on my website and can help you minimize guesswork during the pricing process. This information offers substantial value, as it gives you a glimpse into the current state of the real estate market in your area and where it may be headed. Also, you should examine past home sales data. This information can help you identify home pricing trends over the course of several months or years. It is essential to use home pricing and sales data to gain a leg up on your rivals. However, this information should serve merely as a starting point to help you get a better idea about what your home may be worth in today's real estate market. And ultimately, you should feel comfortable with your home's price, regardless of whether this price matches or varies from similar residences that are available.
  1. Homebuyers
How would a homebuyer view your house? Considering the buyer's perspective before you list your home is paramount, as this enables you to take a critical look at your residence's strengths and weaknesses and price your home appropriately. For example, if you recently revamped your home's kitchen, you can highlight your first-rate kitchen to homebuyers. This feature may help your home garner interest from large groups of buyers. Thus, it may be a good idea to consider the total cost of your kitchen renovations when your price your residence. Comparatively, a home that needs a lot of work, aka "a fixer-upper," may require a discounted price. You can market your residence as a fixer-upper to set the expectation that your house boasts a below-average price but may require significant repairs. Therefore, if you establish realistic expectations for a fixer-upper, you will be better prepared to garner attention from the right homebuyers consistently.
  1. The Real Estate Landscape
The real estate market constantly evolves, and those who study market trends can set the right price for their home at the right time. In a seller's market, you may be able to offer a higher price due to a limited supply of quality residences. On the other hand, in a buyer's market, you may need to set a below-average price to draw attention from homebuyers who can choose from a wide range of top-notch residences. Studying the real estate market can help you become an informed seller. As a result, you'll be able to determine the ideal price for your residence and improve your chances of speeding up the sales process.





Posted by Bob Falter, CRS, GRI on 6/8/2016

Did you know your home could lose heat due to a poorly insulated attic? That's right, and home sellers who want to maximize the value of their residence will want to improve their attic's insulation immediately. You should try to air-seal the attic to minimize your home's energy loss consistently. However, there are several questions you'll need to consider before you add attic insulation, including: 1. How much insulation will I need? Ideally, you'll want your attic insulation to be above the floor joists. And if you notice your attic insulation sets below or at the floor joists, you may need extra insulation to boost your home's efficiency. Furthermore, you'll want to ensure that insulation is evenly distributed across your attic. That way, you'll be able to avoid low spots, aka areas where energy loss becomes more likely to occur. 2. What kind of insulation should I install? Just because there is certain type of insulation already installed in your attic does not mean that you have to use this same kind of insulation in the future. In fact, there are many insulation options at your disposal, providing you with plenty of flexibility to find insulation that fulfills your home energy needs and budget. Some of the most common types of attic insulation include: • Fiberglass – Fiberglass batts and rolls can be applied to unfinished walls, along with floors and ceilings. • Foam board – This type of insulation is valuable for unvented low-slope roofs and offers a high insulating value. • Blown-in – Perfect for unfinished attic floors, blown-in insulation is installed using special equipment and works well in irregularly shaped areas. Meeting with an attic insulation expert may prove to be valuable, as this professional can offer insights to ensure you can find the right insulation at any time. Therefore, you'll be able to rely on this insulation professional to complete your attic insulation project quickly and efficiently. 3. How much will it cost to add insulation? Adding insulation to your attic can become expensive, particularly for those who choose top-of-the-line insulation installed by insulation professionals. For many home sellers, it helps to budget accordingly when determining how much to spend on attic insulation improvements. Although you likely want to improve your home's efficiency, it is important to avoid the risk of overspending. And if necessary, you may want to consider lowering the asking price of your home rather than performing comprehensive attic insulation improvements that may provide only a limited return on investment (ROI). When in doubt, meeting with a real estate agent can help you determine which home improvement projects are paramount. This professional will work with you to accentuate the positive of your home to prospective homebuyers, and ultimately, ensure that you can boost your chances of a quick home sale. Attic insulation improvements serve as one of many ways that you can work toward enhancing the value of your home. And after you complete various attic insulation improvement tasks, you'll be better equipped to help your residence stand out from others in a highly competitive real estate market.





Posted by Bob Falter, CRS, GRI on 6/14/2015

One of the worst things that can happen to a would-be home seller is when the home never sells and expires from the multiple listing service. Waiting week after week or month after month for an offer is frustrating. Selling a home can be a stressful and emotional experience and when it doesn't sell there are a number of questions to ask before making the next move. Here are just a few to consider:

  • Should you renew an expired listing with the same broker?
  • Should you list with a new broker?
  • Should you relist the home for sale at all?
Before placing blame consider why the home didn't sell. Here are some questions to ask:
  • Were you motivated to sell?
  • Did you follow the recommendations of the broker?
  • What was the marketing plan to sell your home?
  • Ask the broker why the home didn't sell.
  • Was the home priced properly?
  • Was it available to show to potential buyers?
  • What was buyer's feedback about your home?
After honestly reviewing these questions consider if there is something you as the seller could have done differently. If you feel it was the broker who did not fulfill their promises than it may be time to find a new broker. If your broker did their job and worked diligently to sell your home then it is probably you that needs to make some changes. Before you relist and make another potential mistake visit other active properties for sale to determine how your home compares to the competition. Consider if you may need a price adjustment. Ask for another comparative market analysis to determine if your home is priced to beat out the competition. You may also need to do some repairs before selling. Staging your home for sale is also always a good idea.