Bob Falter, CRS, GRI - ERA Key Realty Services | 508-612-1649 | [email protected]


Posted by Bob Falter, CRS, GRI on 4/3/2019

Do you know how to get your house ready for the real estate market? If not, you may miss out on opportunities to showcase your home to the right buyers. Perhaps even worse, you may struggle to maximize your home sale earnings.

When it comes to selling your house, it usually helps to plan ahead. Fortunately, we're here to help you do just that.

Now, let's take a look at three tips to help you get your house ready to sell.

1. Clean As Much As Possible

Let's face it a messy kitchen, bathroom or bedroom is an eyesore. And if you fail to clean your house prior to listing it, you risk alienating buyers time and time again.

Cleaning is a necessity for home sellers, regardless of a house's age or condition. If you allocate time and resources to ensure each room in your home looks pristine, you can increase the likelihood that your residence will make a positive first impression on buyers.

Mopping the floors, wiping down walls and taking a room-by-room approach to home cleaning generally is recommended. In addition, if you need extra assistance, you can always hire a professional home cleaning company.

2. Perform Home Exterior Maintenance

Although you may spend a lot of time cleaning your house's interior, you shouldn't forget about your home's exterior as well.

Ultimately, how your home's exterior looks may dictate how quickly your residence sells. If your house boasts a beautiful front lawn and immaculate exterior, a buyer may fall in love with your home instantly. Conversely, if your home's front lawn is uncut and your house's siding is damaged, your residence is unlikely to impress potential buyers.

When it comes to home exterior maintenance, it helps to do as much as you can. Trim the front lawn, repair damaged home siding and perform assorted home exterior maintenance. By doing so, you can immediately bolster your house's curb appeal.

3. Remove Clutter

Over the years, you may have collected a lot of items. But these items may make your house appear smaller than it actually is something that all home sellers should try to avoid.

If you have a large collection of clutter, you may want to consider selling or donating various items. Or, you can always rent a storage unit for assorted belongings and move these items to your new residence after your current house sells.

Clearly, there are many ways to prepare your house for the real estate market. If you want to ensure the best-possible results from the home selling journey, you may want to reach out to a real estate agent too. This housing market professional can guide you along the home selling journey and ensure you can get the support you need to achieve your desired goals.

Start getting your house ready to sell use the aforementioned tips, and you can quickly and effortlessly enhance your residence before you list it.





Posted by Bob Falter, CRS, GRI on 7/12/2017

You've officially added your home to the real estate market; now, you just need to generate interest among family members, friends and others who may consider purchasing your house. Fortunately, there are many great ways to share an online home listing with others, including: 1. Facebook As soon as your home listing becomes available online, feel free to share it via Facebook, a leading social network among men and women of all ages. Sharing a link to your home listing via Facebook enables you to provide information about your residence to friends and family members instantly. Plus, Facebook enables your friends and family members to share your post with others, further increasing your reach. Don't be afraid to include high-resolution photos with your Facebook posts, too. This will improve your chances that your Facebook posts will be noticed, and ultimately, could help you garner attention from prospective homebuyers. Also, each Facebook post should consist of one to two sentences. Ensure that each Facebook post is easy to understand and encourages readers to click on the link to view your home listing, and you may find that a large variety of homebuyers could become interested in your residence. 2. Twitter With only 140 characters at your disposal, sharing information about your house via Twitter may seem nearly impossible. However, those who understand what it takes to put together a great tweet could generate significant interest in their homes by using this social media platform. Typically, a great Twitter post should include a brief description that explains your home is now available. You also may want to highlight one feature of your home (like the style of your house, where it is located or the number of bedrooms it offers) and include a call to action that encourages readers to click on the link to view your home listing. Like a Facebook post, you will want to incorporate a high-resolution image into your tweet as well. Remember, a picture is worth a thousand words, and a first-rate picture of your home's exterior may encourage dozens of interested homebuyers to evaluate your home listing. 3. Email Have friends and family members who shy away from social media? No worries, as you can send them a link to your online home listing any time you choose. If you send an email to a friend or family member, be sure to include a clear, concise subject line. This will allow you to minimize the risk that your message could wind up in a recipient's junk email folder. Furthermore, be sure to include your real estate agent's contact information in your email. Because if a homebuyer knows how to reach your real estate agent, he or she can contact this real estate professional to set up a home showing immediately. An online home listing increases your house's visibility. And if you share your online home listing with others, you may be able to increase interest in your home accelerate the home selling process.





Posted by Bob Falter, CRS, GRI on 11/30/2016

If you're in the process of preparing your home for sale, nothing can replace the marketing benefits of making it look its absolute best!

Successful home staging is all about effectively appealing to all the senses -- especially sight, smell, and sound. When prospective buyers are touring a home, they're essentially looking for two things: aspects that are appealing to them and areas of concern. To a large degree, their impressions will be based on emotional reactions and subconscious impressions. For example, if there's anything about your home that reminds them of fond childhood memories, then that will definitely work in your favor.

In some cases, the right kind of music playing in the background can have a positive effect on first impressions. Fragrances, such as cinnamon, lavender, citrus, baking bread, or coffee brewing can also help create an appealing ambiance. On the other hand, the presence of pet odors, stains, fur, or cat litter boxes can send a very negative message to prospective home buyers -- especially if they don't own pets or have allergies. By the way, one other item that can be an enormous turn off to people is seeing mouse traps anywhere in the house. (A worst case scenario, of course, is a visible mouse trap that has recently been sprung! That could easily be a deal breaker!)

Home Staging 101

It can be challenging to consistently keep your house in tip top condition while you're still living in it, but, considering all that's at stake, it's worth the extra effort. In addition to impeccable cleanliness, other priorities for staging a home include fresh coats of paint where needed (preferably a neutral color), attractive landscaping, up-to-date appliances, and furniture that's in good condition. If you're at all unsure whether a room looks cluttered, dated, or poorly decorated, your real estate agent can provide helpful suggestions and feedback. An experienced real estate agent can spot potential problem areas in seconds and offer valuable advice about improving the marketability of your home. After having observed hundreds of buyer reactions to everything from cluttered rooms and mismatched furniture to peeling wall paint and water stains on ceilings, they can advise you on what needs to be fixed, spruced up, replaced, or rearranged.

Curb appeal -- or lack, thereof -- is literally the first impression your home will make on prospective buyers. If you can give your lawn a manicured look, eliminate signs of peeling paint, repair cracks in walkways and driveways, and remove grime from windows, concrete surfaces, and siding, then you'll stand a good chance of making a positive first impression on home buyers. Although home staging does not have to be an expensive undertaking, it can help you get top dollar for your property and minimize the time it remains on the market.





Posted by Bob Falter, CRS, GRI on 11/9/2016

Preparing to add your home to the real estate market? You'll need to price it accordingly to generate significant interest in your residence and accelerate the sales process. Finding the right price for your house, however, might make you feel like you're walking a tightrope. Of course, you'll want to maximize the value of your home. But at the same time, you'll want to ensure that you can avoid the dangers of asking too much or too little for your residence as well. So what does it take to price your residence effectively? Here are three factors you need to consider:

  1. Competition
Take a look at the prices of similar homes in your area that are currently listed on the real estate market. By doing so, you will be better equipped to determine the right price for your home. Active listings are accessible here on my website and can help you minimize guesswork during the pricing process. This information offers substantial value, as it gives you a glimpse into the current state of the real estate market in your area and where it may be headed. Also, you should examine past home sales data. This information can help you identify home pricing trends over the course of several months or years. It is essential to use home pricing and sales data to gain a leg up on your rivals. However, this information should serve merely as a starting point to help you get a better idea about what your home may be worth in today's real estate market. And ultimately, you should feel comfortable with your home's price, regardless of whether this price matches or varies from similar residences that are available.
  1. Homebuyers
How would a homebuyer view your house? Considering the buyer's perspective before you list your home is paramount, as this enables you to take a critical look at your residence's strengths and weaknesses and price your home appropriately. For example, if you recently revamped your home's kitchen, you can highlight your first-rate kitchen to homebuyers. This feature may help your home garner interest from large groups of buyers. Thus, it may be a good idea to consider the total cost of your kitchen renovations when your price your residence. Comparatively, a home that needs a lot of work, aka "a fixer-upper," may require a discounted price. You can market your residence as a fixer-upper to set the expectation that your house boasts a below-average price but may require significant repairs. Therefore, if you establish realistic expectations for a fixer-upper, you will be better prepared to garner attention from the right homebuyers consistently.
  1. The Real Estate Landscape
The real estate market constantly evolves, and those who study market trends can set the right price for their home at the right time. In a seller's market, you may be able to offer a higher price due to a limited supply of quality residences. On the other hand, in a buyer's market, you may need to set a below-average price to draw attention from homebuyers who can choose from a wide range of top-notch residences. Studying the real estate market can help you become an informed seller. As a result, you'll be able to determine the ideal price for your residence and improve your chances of speeding up the sales process.





Posted by Bob Falter, CRS, GRI on 6/8/2016

Did you know your home could lose heat due to a poorly insulated attic? That's right, and home sellers who want to maximize the value of their residence will want to improve their attic's insulation immediately. You should try to air-seal the attic to minimize your home's energy loss consistently. However, there are several questions you'll need to consider before you add attic insulation, including: 1. How much insulation will I need? Ideally, you'll want your attic insulation to be above the floor joists. And if you notice your attic insulation sets below or at the floor joists, you may need extra insulation to boost your home's efficiency. Furthermore, you'll want to ensure that insulation is evenly distributed across your attic. That way, you'll be able to avoid low spots, aka areas where energy loss becomes more likely to occur. 2. What kind of insulation should I install? Just because there is certain type of insulation already installed in your attic does not mean that you have to use this same kind of insulation in the future. In fact, there are many insulation options at your disposal, providing you with plenty of flexibility to find insulation that fulfills your home energy needs and budget. Some of the most common types of attic insulation include: Fiberglass Fiberglass batts and rolls can be applied to unfinished walls, along with floors and ceilings. Foam board This type of insulation is valuable for unvented low-slope roofs and offers a high insulating value. Blown-in Perfect for unfinished attic floors, blown-in insulation is installed using special equipment and works well in irregularly shaped areas. Meeting with an attic insulation expert may prove to be valuable, as this professional can offer insights to ensure you can find the right insulation at any time. Therefore, you'll be able to rely on this insulation professional to complete your attic insulation project quickly and efficiently. 3. How much will it cost to add insulation? Adding insulation to your attic can become expensive, particularly for those who choose top-of-the-line insulation installed by insulation professionals. For many home sellers, it helps to budget accordingly when determining how much to spend on attic insulation improvements. Although you likely want to improve your home's efficiency, it is important to avoid the risk of overspending. And if necessary, you may want to consider lowering the asking price of your home rather than performing comprehensive attic insulation improvements that may provide only a limited return on investment (ROI). When in doubt, meeting with a real estate agent can help you determine which home improvement projects are paramount. This professional will work with you to accentuate the positive of your home to prospective homebuyers, and ultimately, ensure that you can boost your chances of a quick home sale. Attic insulation improvements serve as one of many ways that you can work toward enhancing the value of your home. And after you complete various attic insulation improvement tasks, you'll be better equipped to help your residence stand out from others in a highly competitive real estate market.